Podcast
SEO News This Week
Short audio briefings on search, AI, local rankings, and practical moves for service businesses.
Episode 19 · October 2, 2026
Episode 19: AI Content, LSA Bugs, and Measuring AI Impact
This week covers Google's strict new guidelines for manually reviewing AI-generated content, a critical bug causing Local Service Ads to display in wrong locations, essential new metrics for tracking client pipelines in AI search, and a significant insight into user behavior suggesting less clicking on links in AI responses.
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Episode 18 · September 25, 2026
Episode 18: Spam Update, Multimodal GSC, GBP Services, & AI Overviews
This week, we dive into Google's latest spam update, new multimodal filters in Search Console, critical updates for Google Business Profile management, and how to accurately measure performance with AI Overviews. Plus, we explore the impact of the 'Services' section in GBP on local rankings.
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Episode 17 · September 18, 2026
Episode 17: AI Overviews on GBPs, PMax Migration, & AI-Optimized Citations
This week's SEO News This Week covers significant developments including Google's integration of AI Overviews into local knowledge panels, OpenAI's new 'Sponsored Agents' for ChatGPT ads, and Google's migration of Local Services Ads to Performance Max. We also delve into a new 'Collected Info' feature for Google Business Profiles and a playbook for optimizing citations for AI visibility.
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Episode 16 · September 11, 2026
Episode 16: GBP Views, AI Citations & Google Maps Scam Alert
This week on SEO News This Week, we dive into new Google Business Profile post view counts, a critical Google Maps phone number scam to watch out for, how to optimize citations for better AI visibility, a comprehensive look at building local business visibility in AI Search, and an unprecedented deep dive into the 72 ranking signals behind Google Maps.
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Episode 15 · September 4, 2026
Episode 15: Keywords, AI Agents & Maps Evolution
This week, we dive into how keywords in your business name still boost local rankings, why Google Maps is becoming the ultimate destination, and the implications of AI contributing to Maps data. We also cover Google's fix for an AI citation bug and the exciting evolution of AI agents. Stay ahead with the latest in local SEO!
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Episode 14 · August 28, 2026
Episode 14: LSA Billing Changes, GBP Success Factors, AI Content Spam & More
This week covers significant shifts for local businesses, including Google Local Services Ads now charging for certain missed calls, a comprehensive study revealing key factors for Google Business Profile success, and Google's latest spam update targeting low-quality AI content. We also discuss an acknowledged bug where reviews disappear after GBP reinstatement and the emerging WebMCP standard for AI-website interaction.
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Episode 13 · August 21, 2026
Episode 13: LSA Updates, AI Overviews & Review Responses
John and Susan dive into this week's essential local SEO news, covering major updates to Google Local Service Ads, the expansion of generative AI in search, crucial insights on AI citations for local businesses, new ways to track AI conversations, and a significant change to how review responses are policed.
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Episode 12 · August 14, 2026
Episode 12: AI Reports, GBP Guidelines, and Ad Language Changes
This week covers Google's new Generative AI performance reports in Search Console, an important Google Business Profile guideline update regarding bilingual names, the growing impact of community signals on AI search, a shift in how SEOs should measure AI search performance, and an upcoming change to Google Ads language targeting. These updates are crucial for local businesses navigating the evolving search landscape.
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Episode 11 · August 7, 2026
Episode 11: AI Overviews Data, GBP Reviews, and Google Assistant's End
John and Susan dive into an unconfirmed Google update, new insights on Google Business Profile review questions, strategies for AI visibility, how to read AI search impressions, and the major shift from Google Assistant to Gemini.
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Episode 10 · July 31, 2026
Episode 10: AI Search Console, Local Page Structure & Trust Signals
This week covers critical updates for local businesses, including challenges in interpreting Google Search Console data for AI Overviews, best practices for structuring multi-location geographic pages, the rollout of social reporting in GSC, Google's enhanced trust signals, and strategies for boosting AI visibility without harming traditional SEO.
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Episode 9 · July 24, 2026
Episode 9: AI's Local Impact, Review Alerts, & Google Ad Integrations
This week on SEO News This Week, John and Susan dive into major shifts impacting local businesses, including ChatGPT's new Yelp integration for real-time local data, the growing dominance of AI Overviews in local search results, and Google's new notifications for unposted reviews. They also cover significant changes in Google's advertising landscape, with Local Inventory Ads becoming default for Shopping campaigns and Local Services Ads migrating into Google Ads' Performance Max. Tune in to understand how these updates will shape local SEO and ad strategies.
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Episode 8 · July 17, 2026
Episode 8: Google Maps booking changes, AI cites Reddit, and managing AI reputation
This week on SEO News This Week, John and Susan discuss Google Maps potentially removing OpenTable reservations, highlighting the need for restaurants to update booking links. They cover how AI search is increasingly citing content from platforms like Reddit, offering new strategies for multi-location visibility. The hosts also delve into Google AI Mode's new integrations with apps like Instacart, and the crucial challenge of AI search resurfacing old negative content. Finally, they tackle the technical issue of GA4 undercounting AI traffic, providing essential tips for accurate measurement.
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Episode 7 · July 10, 2026
Episode 7: Reviews Bug, Agentic Web, AI Citation Urgency, & YouTube AI Search
This week on SEO News This Week, John and Susan dive into a critical Google Business Profile reviews bug, the emergence of the 'agentic web' protocols, why businesses need to act now on AI-friendly content, and the expansion of YouTube's AI search experience. We also cover new Google Search Console AI controls and important structured data for merchant listings.
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Episode 6 · July 3, 2026
Episode 6: Missing Reviews, AI Browsing Your Site, and Penalty Warnings
This week, we cover a concerning issue with Google Business Profile reviews disappearing, the growing threat of fraudulent DMCA takedowns, how AI is changing search queries, Google's Chrome Auto-Browse acting on your website, and a critical warning about additive penalties for Google Business Profile violations.
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Episode 5 · June 26, 2026
Episode 5: Google's Spam Update, GBP Messaging & AI Accessibility
This week, we cover Google's latest spam update targeting AI manipulation, new messaging features in Google Business Profiles, the critical role of website accessibility for AI agents, Google's affirmation that 'GEO is still SEO,' and the significant traffic boost from AI recommendations. Stay updated on the latest trends affecting local business visibility.
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Episode 4 · June 19, 2026
Episode 4: AI Files, AI Mode Agents, GBP Access, and Bot Pressure
This week's SEO News Roundup covers Google's guidance on llms.txt and AI markdown files, AI Mode information agents, Google Business Profile access issues, Local Finder changes, recovered Search Console link reports, and AI bot pressure.
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Episode 3 · June 12, 2026
Episode 3: AI Reports, GBP Data, Zero-Click Search, and Review Risk
This week's SEO News Roundup covers Google's AI visibility reports, Business Profile data in Analytics and Gemini, zero-click search pressure, review reply rejection risks, and post-core-update volatility.
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Episode 2 · June 5, 2026
Episode 2: AI Visibility Reports, GBP Analytics, and Review Risk
This week’s SEO News Roundup covers Google’s new AI visibility reporting in Search Console, AI Search controls, the completed May 2026 core update, Google Business Profile data coming to Google Analytics, and review-system risks for local businesses.
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Episode 1 · May 29, 2026
Episode 1: AI Search, Core Updates, and Local SEO Trust Signals
A weekly roundup covering Google’s May 2026 core update, AI Mode, Google Business Profile signals, Preferred Sources, and what local service businesses should watch next.
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