USA Tourism began as a directory-centric platform with limited pages, most of which lacked substantial content. Their online presence was dwindling, and their digital traction was barely noticeable.
USA Tourism's initial setup had several digital shortcomings. It was essential to address these to enhance its online presence.
Embracing a radical shift, USA Tourism was overhauled from a simple directory site into an information-rich travel blog tailored for US-based travelers. With a focused approach, the results were groundbreaking.
With a systematic and strategic approach, USA Tourism's online metrics improved significantly, demonstrating the positive impact of the changes implemented.