Start Ranking

Family Entertainment Center

Their online presence was not reflecting the excitement that the park offered.

Project Name

Family Entertainment Center

The Problem

Amp Up Action Park in St. Louis, MO, had an outdated website that failed to effectively represent the excitement and variety of activities the park offers. Their online presence was marred by a stale design, poor SEO, confusing navigation, lack of mobile-friendliness, slow site speed, and security vulnerabilities.

Poor Site Structure: The website lacked a clear hierarchy and logical organization, making it difficult for search engines to crawl and index the site effectively.
Non-Mobile-Friendly Design: The website wasn't optimized for mobile users, negatively affecting both user experience and search engine rankings for mobile searches.
Inefficient Navigation: The confusing navigation and linking structure made it difficult for users to find what they were looking for, impacting both user experience and SEO.
Missing or Inadequate Metadata: Title tags and meta descriptions were either missing or not optimized, leading to lower click-through rates from search engine results.
Slow Loading Speed: Due to unoptimized images and excessive use of scripts, the website experienced slow loading times, which are a ranking factor for search engines.
Lack of Security: The website's vulnerabilities, such as not using HTTPS, could potentially harm its SEO as search engines may consider the site less trustworthy.

These factors hampered their ability to attract new customers, engage with existing ones, and rank well on search engines. As a result, the park was missing out on significant opportunities to grow its customer base and revenue through online channels.

The Results

Our project was twofold: a comprehensive website rebuild grounded in SEO best practices and a local SEO audit with subsequent optimizations. The new website not only revitalized Amp Up Action Park's digital presence but also significantly improved its local search engine rankings.

Improved Site Structure: The new website was designed with a clear hierarchy and logical organization, making it easier for search engines to crawl and index the site effectively.
Mobile-First Approach: A mobile-friendly design was implemented to ensure a seamless and enjoyable experience across all devices, positively affecting mobile search rankings.
Streamlined Navigation: The navigation and linking structure were simplified and made more intuitive, allowing users to easily find what they're looking for and improving the site's SEO.
Optimized Metadata: Title tags and meta descriptions were carefully crafted to be both informative and engaging, thereby improving the click-through rate from search engine results.
Enhanced Loading Speed: Speed optimization techniques like caching, image compression, and script minification were employed to improve site performance and loading times.
Increased Security Measures: An SSL certificate was installed, and regular software updates were implemented, making the site more secure and trustworthy in the eyes of search engines.

The multi-faceted approach we employed led to a transformative impact on Amp Up Action Park's online presence. The modern, fast, and mobile-friendly design now mirrors the vibrant atmosphere of the park. Most importantly, by optimizing the site structure, metadata, and local SEO aspects, we have significantly improved the park's visibility online. This not only resulted in a better user experience but also laid a strong foundation for future digital marketing initiatives.

Contact us today for a free consultation.

Let us help you turn clicks into customers by appearing first in local search results.
Give us a call at (931) 783-1865.Contact Us

Join our Current SEO Partners to grow your business today.

Start Ranking
Amp Up Action ParkLiquid Caterers Mobile BartendingPool Rescuers
Copyright © 2024 All Rights Reserved
Pure Salt Holdings
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram